Google Gmail Inbound. Every new lead, routed to the right rep.
A distributive Gmail sales-list application. It detects every inbound email, quietly does nothing when the sender is an existing patient, and distributes genuinely new inquiries across your sales team — so no prospect ever sits unclaimed in a shared inbox.
Existing patient → skip • new lead → distributed to sales
—— Why We Built It
A shared inbox is where new patients quietly get lost.
A client of ours ran prospective-patient inquiries through Google, with a sales team working the leads. The trouble with a shared inbox is simple: existing patients and brand-new prospects land in the same place, and the genuinely new ones — the people most worth reaching fast — can sit unnoticed while everyone assumes someone else has it.
So we built a distributive Gmail sales-list application. It detects every inbound email. If it’s associated with an existing patient, it does nothing. If it’s new, it distributes the lead to the sales team. Every fresh inquiry gets an owner the moment it arrives.
—— What It Does
Read every email. Route the ones that matter.
Detects every inbound email
Nothing slips past unseen — each message that arrives is read and evaluated automatically, the moment it lands.
Matches against patients
It checks whether the sender is already an existing patient — the single decision that determines what should happen next.
Existing patient → do nothing
If it’s a current patient, the system stays out of the way — no false lead, no noise, no interruption to the sales pipeline.
New lead → distributed to sales
A genuinely new inquiry is handed to the sales team — distributed so each fresh prospect gets a clear, single owner.
Nothing sits unclaimed
Because every new lead is routed the instant it arrives, prospects stop falling through the cracks of a shared inbox.
Knows your Cerbo patients
The “existing or new” decision is grounded in your real patient data — so the routing reflects who’s actually a patient, not a guess.
Turn The Inbox Into A Pipeline
A shared inbox is chaos. A distributed list is a system.
The difference between losing leads and winning them is often just routing. By telling existing patients apart from new prospects and handing each new one to a real person, Google Gmail Inbound turns a noisy inbox into an orderly, accountable sales pipeline.
Every new lead, claimed in seconds.
Cerbo is the best EHR in functional medicine. Always has been. Always will be.